The Importance of Values in Building Your Business
By: Jessica Nemecz, Business Coach
Owning a small business is both a thrilling and challenging endeavor. You’re building something
from the ground up, chasing your dreams, and working hard to make a difference in your
community. But with the excitement of entrepreneurship also comes the inevitability of tough
times. When challenges arise—and they will—nothing can guide you more effectively than your
core values.
Your company values aren't just a guiding light for you as the owner. They also serve as a
compass for your team and a reflection of what your customers and community can expect from
your business. Whether you’re just getting started or looking to refine your business practices,
understanding and living your values can make all the difference.
When I started my first company, I didn't think much of values in business. A wise business
coach taught me about the importance of values. She reminded me that your values tell your
employees who you are, support your clients and customers, and keep you grounded in hard
times.
Here’s how to define, teach, and showcase your values effectively.
Step 1: Create Your Values
Before you can rely on your values, you need to take the time to define them. This process is
about understanding what matters most to you and how that should translate into your business.
1. Reflect on what’s important to you
Ask yourself, “What values do I want my business to stand for?” Consider qualities like honesty,
innovation, sustainability, or kindness. Think about how these personal principles can be
incorporated into your day-to-day operations, hiring processes, and interactions with customers.
2. Consider the values you want your team to model
Your employees are the face of your business, and their actions should mirror the values you
hold. For example, if excellent customer service is a core value, it’s essential that your team
treats every customer interaction with care and attention.
3. Keep it simple
It’s tempting to come up with a long list, but simplicity is key. Focus on a manageable set of
values—anywhere from one to 12 (one for each month, perhaps). This makes it easier for you
and your team to fully adopt and live by them.
Step 2: Teach Your Team Your Values
Your values should resonate throughout your business, especially within your team. From the
moment someone joins your organization, they should understand what your company stands
for and how to embody those principles.
1. Start from onboarding
When you hire new employees, introduce them to your company’s values from the beginning.
This sets the foundation for a strong culture where every team member understands their role in
upholding your principles.
2. Keep values top of mind
Your values shouldn’t just live in an employee handbook. Talk about them frequently in staff
meetings, trainings, and day-to-day interactions. Share specific examples of how your team has
demonstrated these values in action—this makes them feel more tangible and real.
3. Use values to guide behavior during challenges
When issues arise (and they will), use your values as a decision-making framework. For
example, if transparency is one of your values and an unexpected problem occurs, be open with
your team and customers about the situation and how you plan to resolve it.
Step 3: Show Your Values to Your Customers and Community
While your team is essential to living your values, it’s equally important to demonstrate them
externally. Customers and your broader community should be able to see your principles in
everything your business does.
1. Treat your customers with care
Your values should shine through in the way your customers are treated. If fairness and respect
are core principles, ensure that every interaction—whether in customer service, pricing, or
product delivery—reflects these values.
2. Operate with integrity
The everyday operations of your business should align with your values. For instance, if
sustainability is important to you, adopt eco-friendly packaging and minimize waste. When your
customers see your actions reflecting your values, they’re more likely to build trust and loyalty
with your brand.
3. Share your values publicly
Don’t keep your values a secret. Use your website, social media platforms, and marketing
materials to share what you stand for. This transparency helps your customers and community
connect with your business on a deeper level.
Why Values Matter in Business
Defining and living by your values is more than just a feel-good exercise—it’s a powerful strategy for success. Strong values help build a cohesive team, earn the trust of your customers, and create a meaningful legacy for your business.
When the inevitable challenges come, your values will act as your north star, guiding your
decisions and actions. They remind your team what you stand for, show your customers what they can expect, and attract like-minded people to your mission.
If you haven’t defined your values yet, take the first step today. Reflect on what matters most, align your business with these principles, and watch as they transform your company into something truly special.
If you're unsure where to start or need a little support, reach out today. At Remedy Management Group, we've been where you are and we're here to help.
